What the hell is Social Dining? Isn't all dining social? Good question. Glad you asked. Had a long lunch with a few friends lately? Ditched the office and taken the client out for a bite instead? Ordered just one more bottle - and that's absolutely the last? Called to say you'll be another half hour-ish at the most? That's Social Dining, right there.
With the boom in social networking it seems we're connecting with friends more than ever before. But are we really? Has the ease with which we exchange digital chit-chat eaten into the quality time we enjoy sitting down and actually talking over a meal and a glass of wine? We think it probably has. Especially in the last couple of years, and the banking bugger-ups didn't help much either, frankly. We think everyone should be getting out a bit more. You see, we human beings are social creatures. We like to talk and we like to hear what people are up to. We like to joke, bullshit and speculate. To gossip, bitch and laugh. And we like to eat and drink well when we're doing it. That's why we are becoming the champions of Social Dining.

